Thursday, August 14, 2014


Luxury in London. Where to stay in the unmissable city? Product Director Neil Bedford continues his report on our London Collection with a look at London's first hotel, Brown's...


Arriving in quaint Albemarle Street and being welcomed by Brown’s doormen in their top hat and tails gives you an immediate sense of history and tradition. In fact Brown’s was London’s first ever hotel having opened its doors in 1837 under the watchful eye of Lady Byron’s maid, Sarah, and her husband, James Brown. 

Bought and revamped by The Rocco Forte Collection in 2003 it is now made up of 11 Georgian townhouses. The split level hallways and almost hidden reception and concierge desks makes it feel like a place for only those in the know. Distinguished guests have included presidents and prime ministers, royalty and writers…



A distinctive mix of old and new. All 117 rooms and suites have been designed by Olga Polizzi and her exquisite blend of styles and vintage gives a unique charm. In the living spaces rich and heavy fabrics combine with more contemporary artwork and antiques, while the bathrooms feature timber and mosaic detailing. The most beautiful suite is the Kipling Suite, named after the author Rudyard Kipling who always stayed at Brown’s and penned the Jungle Book here.


One of the best restaurants in London, the HIX Mayfair menu is all about big British flavours. Mixed beets with Cachel blue. Norfolk treacle tart with clotted cream. Each plate as much of a work of art as the Tracey Emin and Bridget Riley that hang on the walls.

Named in honour of British photographer Terence Donovan, the Donovan Bar’s walls are lined with over 50 of his black and white prints. Order the signature Donovan Martini and take a seat in the ‘naughty corner’ with Donovan’s more risqué pictures.

A quintessential English experience - afternoon tea in the atmospheric English Tea Room at Brown’s indulging in a choice of 17 teas, delicate pastries and finger sandwiches, scones with clotted cream and strawberry preserve, and freshly baked cakes, with the option of Champagne.

Gym & Spa

The small spa at Brown’s is the perfect place to escape the city’s hustle and bustle or prepare for that big event. In three treatment rooms (book well ahead) you can enjoy signature facials by NuBo, luxury facials by Carita Paris and body treatments by Aromatherapy Associates. The gym is open round the clock or use the hotel’s own jogging map to explore nearby routes.


3mins from Green Park tube in the heart of Mayfair. The shops in the area are temples to luxury goods and its restaurants are among the finest in the country. When visitors tire of eating well and trying on designer clothes, they can have a drink in an exclusive Mayfair bar or relax in one of Mayfair's many sumptuous hotels…of which Brown’s Hotel is one of the most prestigious. 

Nearby Brown's:

  • Green Park (5 mins) - The mini park plays host to lunching commuters and tourists in almost equal measure. Excellent people watching spot. 
  • Hyde Park (10 mins) - There's something for everyone in Hyde Park, from swimming and boating in the Serpentine to concerts and exhibitions. 
  • Old Bond Street (5 mins) - Designer shops and art galleries.
  • The streets of Mayfair (on your doorstep) - London’s most bespoke galleries, theatres, boutiques, bars, cafes, restaurants…
  • Soho (5 mins) - Countless drinking holes, excellent restaurants, unique boutiques and varied nightlife 

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